Strategy and organisation
Take a step back on your company's strategy, organisation and priorities, define the right action plans and get support putting them into practice, drawing on more than thirty years of company leadership.
Support for business leaders · Sales performance
From strategy to sales: turning effort into profitability.
In France, unlike in English-speaking countries, the sales function rarely gets the recognition it deserves. It is often criticised or, at best, overlooked. Yet without customers there is no revenue, and without revenue no business can survive or grow for long.
- 30+ yearsof company leadership
- 20 yearsadvising business leaders
- 18 yearsgrowing a company he founded, then sold
- 5subsidiaries opened in France and abroad
- 100+clients supported
Our mission
Making businesses more effective
Rousset Consulting's mission is to make businesses more effective by improving results and return on investment through practical, hands-on action.
- Define the right strategy, organisation and action plans
- Support acquisitions, divestitures and external growth
- Prepare fundraising and find financing and partners
- Support the creation and launch of new businesses
- Coach leaders and managers in their decisions
- Assess the sales situation and evaluate growth potential
- Recruit, train, lead and reward sales teams
- Launch communication, prospecting and sales campaigns, including on an outsourced basis
- Implement marketing and CRM tools that support sales
Our services
Two areas of expertise
01
Support for business leaders
Running and growing the business, fundraising, acquisitions and divestitures, new ventures, coaching.
02
Sales performance
Audits, interim sales management, training, outsourced sales force, recruitment, compensation and tools.
Support for business leaders
Running and growing your company: a fellow business owner's perspective alongside your own.
Coaching for leaders and managers
Ongoing one-to-one support for CEOs, sales directors and managers: stepping back on decisions, leading change, managing teams, preparing for key milestones. A sounding board who has faced the same challenges himself.
Financing, acquisitions and divestitures
Whether you want to raise funds, acquire a company, sell your own or bring in new partners, we support you at every stage:
- Positioning the company and preparing for fundraising
- Finding financing, investors and partners
- Finding buyers or target companies
- Company valuation
- Negotiation and support through to closing
- Post-acquisition integration
Starting and launching a business
Drawing on his own experience as a founder, Christian Rousset supports entrepreneurs and business buyers in their first steps: positioning and pricing the offer, winning the first customers and contracts, assisting with the first commercial and legal negotiations, making introductions, setting up the initial sales organisation.
Sales performance
From audit to implementation: structure, train and strengthen your sales teams.
Audit
To audit your organisation, we provide clear definitions, a framework for reflection and a self-assessment grid, written by experienced senior executives.
What we analyse
- The market, customers and competitors
- The strategic and commercial approach
- Sales resources and methods
- Communication materials (website…)
- The sales force and its management
- Compensation packages and incentive schemes
- Sales administration
Our recommendations
- The priority area for business development
- Positioning: offer and preferred targets
- Sales organisation, resources to deploy, actions to take
- A compensation policy aligned with objectives and performance
- Practical solutions to implement
Training
A team's effectiveness often depends on training its staff and managers, both when they join and when they have been in post for several years. Our offer covers two complementary areas.
Knowledge
Learning software rolled out to sales teams so they can memorise the essentials quickly and enjoyably: product ranges, catalogues, technical descriptions…
Know-how
Interactive training programmes for different audiences, always aimed at making sales activities and the management of operational units more effective.
Registered training provider in France, no. 82 69 09921 69 (Rhône-Alpes regional prefecture).
Interim or part-time sales director
Don't need a full-time sales director, or not yet? Christian Rousset takes charge of your company's sales a few days a month, or full time during a transition: departure of a senior executive, rapid growth, restructuring, launch of a new business.
He leads and coaches the entire sales division: sales, pre-sales, team management, marketing and communication.
You benefit immediately from more than thirty years of leadership experience, without the cost or commitment of a permanent hire.
Outsourced sales force
Beyond consulting and training, Rousset Consulting can act as an external resource: we provide experienced sales managers, particularly for leading sales teams in new technologies and in the sale of capital goods.
You get a sales force that is up and running quickly, without the overheads, and you reduce the risk on your investment.
Other sales levers
Sales team assessment
Skills review for each salesperson and manager, identification of strengths and areas for improvement, individual development plan.
Sales methods and management
Key indicators, dashboards, pipeline reviews and management routines: the tools to steer your sales day to day.
Sales recruitment
Salespeople, managers and sales directors: identifying, assessing and selecting the skills you need to succeed.
Sales compensation
Audit of existing compensation packages (base salary, variable pay, bonuses, benefits) and recommendations to make them more motivating, fairer and better aligned with expected performance.
Corporate image
Logo, website, visual identity: the tools to professionalise your image and support your sales effort in the field.
Interactive documentation
E-brochures, e-catalogues, e-magazines.
CRM software
Needs analysis and implementation of the right software: VisualProspect, Zoho, Sellsy, Salesforce, Inès, Pipedrive, Odoo CRM…
Our approach
Three steps, from findings to results
-
Diagnosis
A factual review of your situation: interviews with management and teams, analysis of figures, organisation and practices.
-
A tailored action plan
Practical, prioritised recommendations, adapted to your market, your sales cycle and your resources. No off-the-shelf solutions.
-
Implementation and follow-up
Hands-on support in the field until results are achieved, with shared tracking indicators and regular progress reviews.
Take stock in 3 minutes
Two free, anonymous self-assessments, one for each of our areas of expertise. Or let's talk about your situation directly.
Talk to Christian Rousset
- 30+ years of company leadership
- Entrepreneur and founder
- SMEs, key accounts, B2B, B2C
- International experience
- Network of expert partners
About us
Hands-on experience to drive your performance
For more than thirty years, Christian Rousset has held general management and sales leadership positions, often in international settings, in new technologies (software publishers such as PTC, Finmatica, Ortems and TXT e-solutions) and in logistics (Beauvais International).
An entrepreneur, he founded and ran Interactiv' Technologies, a software publisher he grew for 18 years before selling it. He has also opened many subsidiaries: in Bangkok and Lyon for Beauvais International, in London for Interactiv' Technologies, and in Spain and Australia for Ortems.
This career has given him first-hand knowledge of every kind of selling: to SMEs and key accounts alike, in B2B and B2C. He has driven the growth of the organisations he has led or supported: winning new customers, opening branches, building sales organisations, acquiring and integrating companies…
Building on this experience as a founder, business leader and salesman, he set up Rousset Consulting some twenty years ago to put his knowledge, experience and network at his clients' disposal and help them perform. The firm also draws on a network of partners with specialist skills, so that every assignment can be staffed quickly and professionally.
Clients
They trusted us
- 1life
- Abraxio
- Adecco Training
- Avenao
- Brake
- CARL Software
- CCI Lyon
- Cesi
- Ciloa
- EM Lyon
- Espace Carco
- Fiducial Informatique
- Groupama
- Horoquartz
- Idrac
- Institut Saint-Laurent
- Interactiv' Technologies
- Interson Protac
- Kairnial
- Keonys
- Kyozen
- Montpellier Agglomération
- Neiio
- Projet Voltaire
- Soledge
- TXT e-solutions
- Woonoz
Contact
Let's talk about your growth
Rousset Consulting285 route de la Garde
69760 Limonest, France
